Xingguang Alliance, officially known as "Xingguang Alliance Global Brand Lighting Center," opened on October 22, 2014, in Guzhen Town, Zhongshan City, Guangdong Province, the "Lighting Capital of China." Strategically located in the government center, adjacent to the Twin Star Towers, it covers an area of 70 mu (approximately 46,667 square meters), has 11 floors, and boasts a total construction area of 360,000 square meters. This international professional lighting market integrates procurement, experience, and lighting culture, featuring three exhibition halls: the International Top Lighting Brand Hall, the International LED Lighting Experience Hall, and the China High-end Lighting Brand Hall.

On June 12, 2016, the Xingguang Alliance Global Brand Lighting Center was officially designated a National AAA-level tourist attraction. This is the first and currently only National AAA-level tourist attraction in Guzhen, the "Lighting Capital." Adhering to the core values of "creating brands and leading the industry," Xingguang Alliance breaks away from the traditional operating model of lighting markets, shifting from the previous single-minded focus on "selling products" to "selling creativity and culture." It adopts a unique operating and development model: Industry + Tourism.

In the grand, approximately 60-meter-high atrium of Xingguang Alliance, designers utilize the ceiling as a medium and the space as a stage, creating a super-high-definition LED mega-screen of approximately 1000 square meters. Resembling an IMAX high-definition screen, it showcases the beauty of light. The atrium's three-dimensional space also features a 4-ton luminous sphere, a 3-ton LED light-carved fish tank, a 2-ton flying saucer, and 10 LED invisible mega-screens, each exceeding 100 square meters… From architectural design to landscape design and environmental design, Xingguang Alliance consistently adheres to the positioning and concept of "world-class standards," fully integrating the light characteristics of the lighting industry to present global buyers with a technological, avant-garde, fashionable, and user-friendly visual experience and shopping enjoyment.